PROPOSAL BRIEF BRANDING, SOCIAL & MORE
Konect is a travel app designed to streamline trip planning and enhance travel experiences. It offers features such as custom travel plans, local recommendations, real-time updates and social connectivity. Allowing users to discover new destinations and connect with fellow travellers.
STANDING OUT FROM THE NORM
THE STORYWe wanted Konect to highlight the seamless travel destinations as bold and clearly wherever applicable within the app and campaign. The core themes had to highlight how Konect users planned their destinations and local cultures with tools and information to travel confidently.
The challenges within the hero framework centered on addressing common travel hassles, such as planning logistics, discovering authentic experiences and staying up to date. Designing a service for travel and ticketing is relatively straightforward however, building additional features that enhance the overall experience is far more complex and crucial for retaining customers.
* PROPOSAL STAGE
STANDING OUTTo stand out in the competitive travel app market, Konect needed to leverage unique features, deliver a superior user experience and implement a strategic market approach.
The brand also required a compelling narrative that emphasised Konect’s mission to enrich travel experiences and connect people, a story that was reinforced by the visuals presented during the proposal stage.
“The professionalism and thought out process in this proposal stage is very promising and exciting.”
Juliana De Luca , Marketing Specialist
To enhance Konect’s proposal pitch with certain collaterals.
Creation of Konect’s app design, social assets and other materials.
Konect has used certain elements and ideas from this proposal stage to finalise their pitch.