WALDO’S WEBSITE BRANDING, SOCIAL, ADS & MORE
Google’s conceptual sprint work explores how homepages can become more personal for every user while enhancing wellbeing and safety across Google apps. This could take the form of notifications or user generated content supported by bots that help users address their problems.
UNDERSTANDING WHAT WORKS BEST
B2C SOCIAL ADSIncreasing brand awareness has always been the heart of WALDO's social presence. Ensuring the ad copy is concise whilst highlighting the value proposition with our latest seasonal product imagery and visuals has been effective in reaching and engaging with our target audience.
Combining different Ad types in many platforms and learning from A/B testing, visuals and analytics has enabled us in reaching our target rates every quarter, with a 30.2% increase in our annual social engagement and 19% in our annual sales*.
* ALL DATA are from 2021
B2B MATERIALSLeveraging a strategic approach for what other businesses need are also one of WALDO's objectives.
My role in some of our B2B materials consisted of white papers, emails, webinars and printed materials. I had to ensure all materials were professional, communicated our message clearly and data-driven to build trust and credibility with other businesses and investors.
My responsibilities with keeping opticians and health professionals in check for all our global materials and presentations had to be extra careful when sharing real world-examples of success.
Jannica Nyman, Marketing Director, Finland at Klarna
To explore new methods for WALDO to gain new customers and improve our social presence.
A junior role but still lead the team with our social and B2B materials.
WALDO's social engagement and annual sales have increased in 2021 by 30.2% and 19%.