ALLIGATOR’S WEBSITE BRANDING, TYPOGRAPHY & MORE
Developed the official brand guidelines for Alligator Digital, codifying a cohesive visual system and strategic narrative. This framework ensures the brand consistently reflects the firm's data driven and agile methodology across all communications.
Define and document the Alligator brand’s visual identity and usage rules to ensure consistent and impactful communication across all media.
Developed the brand guidelines by establishing key identity elements (logo, color palette, typography and voice), with clear rules and examples to guide designers and stakeholders.
Delivered a practical, cohesive brand guideline that strengthens recognition, supports consistent application and streamlines creative work across platforms.