PERSPECTIVE’S WEBSITE RE-BRANDING, SOCIAL, ADS & MORE
Perspective Research Services is a specialised market research organisation conducting a variety of projects for public and private sectors. Their work includes gathering insights for businesses, charities, political groups and government entities. This visual approach gives Perspective a more distingtive role in the saturated market and aid them in standing out in a more serious and positive tone of voice.
STANDING OUT WITH AUTHORITY
THE PAST & THE FUTUREThe outdated branding was significantly affecting Perspective’s ability to attract new clients and accurately represent the quality of work they do. The rebranding was overseen by senior management and the design team, as I wasn’t part of that process, a few elements of the final outcome differed from what I might have envisioned. It didn’t fully capture the essence of the company’s values or communicate its expertise in a way that resonated with the target audience. This disconnect made it harder for Perspective to stand out in a competitive market and present a cohesive, professional image. I believe that with a more collaborative approach, the rebranding could have better reflected the company’s vision and strengthened its position in the industry.
* ALL INFORMATION are from 2024-2025
DESIGN ROUTEDesigning a more professional branding for Perspective will help it stand out in a saturated market by establishing credibility and trust with clients. A strong, cohesive brand identity communicates expertise, professionalism and reliability, making it easier to attract potential clients and differentiate Perspective from competitors. With clear, polished branding, they can create a lasting impression and position itself as a leader in its field.
These visuals represent my personal interpretation of the rebranding brief for Perspective, although the final outcome ultimately took a completely different direction.
Forest Research
To re-branded Perspective to stand out in it’s field more confidently.
A take on the re-brand from my end and tackled the flaws that wasn’t thought of initially.
A stronger Brand Identity option for Perspective Research Services.