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LLOYDS BANK WEBSITE DIGITAL, WEBSITE, REPORTS & MORE

Lloyds Bank & Sumup

This project explores the strategic collaboration and digital service alignment between Lloyds Bank and SumUp, focusing on how traditional banking institutions and fintech payment platforms can work together to empower small businesses.

SOCIAL PRESENCE

PROBLEM & CHALLENGE

SMEs Small and medium enterprises (SMEs) increasingly require modern, flexible payment systems that go beyond traditional banking infrastructure. Many small merchants struggle with:

High cost or complexity of point-of-sale systems.
Fragmented experience between banking and payment acceptance.
Need for seamless online and offline payment channels.

The challenge was to conceptualise a user-centric digital experience that connects Lloyds business customers with SumUp’s payment ecosystem in a cohesive way.

RESEARCH RESULTSLloyds Bank, one of the UK’s largest retail banks serves millions of customers across personal and business segments. SumUp is a global fintech company that provides simple, mobile first card payment solutions tailored to micro businesses and SMEs.

This project is a whitepaper and case study that analyses business needs, user experience, digital strategy and design considerations to showcase the findings between Lloyds Bank and SumUp, enhancing merchant payment experiences and driving adoption of digital payments.

“We recognise that collaborating with fintechs is vital if we are to create the best possible outcomes for our customers and help them get the most out of emerging technologies.”

Kirsty Rutter, FinTech Investment Director at Lloyds Banking Group

FINAL OUTCOMES

OBJECTIVE

To explore how a bank - fintech collaboration could improve payment experiences for SMEs through a research led, user-centred approach.

ROLE
Designer responsible for synthesising existing industry research and translating insights into a conceptual digital and service strategy.

RESULTS

Created a whitepaper report on research/analysis and developed the conceptual and digital web-page.

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