GINGER AND MINT’S WEBSITE BRANDING & MORE
A local family-run healthy eating cafe offering fresh juices and meals. The visuals involved creating appealing and cohesive designs that reflected the café's commitment to freshness, health and community.
FRIENDLY AND ENERGETIC
THE CHALLENGESWe had to visually tackle several challenges, including a cluttered and inconsistent brand identity, an unclear menu layout and limited digital presence. The previous design assets made it hard for customers to quickly connect a focus on health and freshness. By streamlining the visuals, creating a clear, organised menu and establishing a consistent design language, we were able to give the brand a more cohesive, appealing look. We worked with eco-friendly materials that aligned with their sustainability values and enhanced their recognition in a competitive local market.
* POST COVID challenges
THE IMPORTANCE
I aimed to capture the essence of their brand while ensuring a modern, inviting visual narrative that resonated with their health-conscious customers.
Throughout the design process, I collaborated closely with the café’s owners to make sure every design element accurately represented their vision and connected with their loyal customers. Their input was key in ensuring the final designs were both authentic and effective.
Muharrem Ozer -
Owner at G&M East Village
launch Ginger and Mint at East Village with the necessary creatives.
Creating posters, loyalty cards, menu and digital materials for brand awareness.
A strong brand awareness in the community, second branch is now being opened as a result.