BVA BDRC WEBSITE BRANDING, SOCIAL, ILLUSTRATIONS & MORE
BVA BDRC is an award winning international consumer and business insight consultancy, conducting research in over 90 countries. The agency, part of Paris-based BVA Group, offers the complete range of research consulting and business transformation. The rebranding initiative is part of a broader group project, aligning with the group's commitment to ‘being better’.
FRESH PERSPECTIVE
A PLAYFUL IMAGINATIONThe BVA Group’s rebranding guidelines were already set for us to work with. The playful elements brings a fresh, vibrant energy to BDRC’s brand, reflecting their innovative spirit and commitment to making connections with a touch of fun and being better as a whole.
My role involved refining various design materials, with a particular focus on motion design on BDRC’s website and social media presence, adding a dynamic and engaging dimension to the brand’s digital identity.
* RE-BRANDING 2023-24
THE CHALLENGESSince the visuals, look and feel were developed by the core French team, we needed to adapt most materials to better align with the UK market and clients. As this involved multiple business units the transition was challenging. Management had to navigate different languages and visual identities before we could fully implement the new brand guidelines.
Not being involved in the decision-making process from the outset also limited our ability to influence the visuals from our side so we had to plan out carefully what worked best.
Caroline Ahmed, CCO at BVA BDRC
To align BDRC within BVA’s updated brand guidelines.
To design BDRC’s materials consisting of graphics, motions and templates.
A refreshed branding, more aligned with the group as a whole.